Orangutang Music

Indie Music Industry – Knowledge Is Power

Too much information is much better than not having enough.

If you are going to create a career for yourself in the global music industry, first you must understand how the industry works.

Here is probably the most important music industry tip you’ll ever recieve:

“Join up and subscribe to every indie music industry and DIY band promotion email list, newsletter and resource that you can get your hands on and read everything that you recieve”.

I really mean it when I say that too much information is better than not enough.

If something you joined up or subscribed to is not giving you the information that you need then you can just opt out or un-subscribe.

Read what you recieve, make notes, ask yourself if it’s relevent for you and where you live. Integrate the information into your life.

The only way to gain this knowledge is by research, and having intimate knowledge of your local music scene and becoming very active in it. Here are some ways that you can do this:

1. Start reading the music magazines in your area.
Local street press is an invaluable tool in letting you know what is going on in the local industry. Generally these magazines have features/interviews with local bands, a gig guide (great for targeting where to play), industry news and so on.

2. Go and see some local bands.
Check out your competition (I mean that as a figure of speech the most important thing about a healthy indie music industry is the community that builds from the music and the people who play it), introduce yourself, get out there amongst it all and immerse yourself in the vibe.

Get familiar with the places these bands play at and know who to talk to when it’s your turn to play there.

3. If there are music associations where you live, join them.
Seek out anything that supports indie music on an association level and join up.

If it costs money to do that then do it (generally its not an expensive exercise). Joining these types of associations instantly gives you a sense of community and solidarity. Also the amount of information you will gain about your local area will be huge.

4. If these local organisations have websites then bookmark them.
Need I say more on this topic. Most websites for offline organisations offer more to online users.

It pays to be an active online user. One advantage that comes to mind is the fact that you are able to participate in forums and messageboards which, in time will become powerful DIY marketing tools for you.

You got to start somewhere and the best place to start is with your own local area. As you expand your knowledge base you will work out ways to further your career and hopefully a snowball effect will start.

This website/blogs purpose is to help you on your journey by providing you with information to make informed choices as to where you want to go in this indie music industry.

If you have any questions you can always contact me.

Until next time,

Corey Stewart
Orangutang Music

Keywords: indie music, music business, music industry, music management, music marketing, music promotion, independent music, corey stewart

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Tags: corey stewart, independent music, Indie Music, music blog, Music Business, Music Industry, music management, Music Promotion, Orangutang Music