However, it’s even more important for independent artists and musicians.

Swimming upstream can be very tiring and we need all the support and encouragement we can get but we’re living in a world that’s losing this sense of community. FAST!

At the moment, the achievements of the individual is cherished way, way above the endeavours of the collective group. I personally believe that individual and group efforts should be looked at in a more balanced way.

Quite simply human beings don’t function at their fullest potential in anything by themselves. We need other people around us.

This is the power of community.

I have mentioned in previous posts the power of networking and getting to know the music industry from the inside.

The main aim of all of this networking activity is to build your own community.

A community of fans, like minded individuals, businesses and organisations that can help you, support you, enourage you and inspire you to do whatever it is that you want to in the music industry.

This is the very thing which anyone working in the music industry has in common with each other.

We all have our own communities and, at the same we’re all part of someone else’s community even if we dont know it. The real secret is realising this fact and using this knowledge to the advantage of you and everyone else around you.

Everyone has a skill or something that they can offer, even if it’s words of encouragement.

If I find someone that does wonderful work in any field then I’ll try use them all of the time. I want the people that I work with to grow with me and my work. This creates a community.

I personally have a wonderful community of people, bands and networks that I can tap into and I’m always on the lookout to expand on this.

If everyone in the indie music industry worked on the basis of inclusion rather than competition, there would be networks upon networks moving congruently with each other, all reaching for the same goals.

To be seen, to be heard and to be noticed.

If you’re a solo artist or part of a band then your fans and associated businesses are your community.

If you run a business then your clients and other networks you deal with are your community.

Communities are the lifeblood of your dreams and goals. Build them and use them.

Until next time,

Corey Stewart
Orangutang Music

Keywords: indie music, independent music, music industry, music marketing, music business, music promotion, orangutang music, corey stewart

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